Disney+ Chatbot

Bringing characters to the real world, while also providing utility with conversational design.

To leverage hype from its launch, Disney+ can pull from a large range of characters and activate different audiences through way of a chatbot. Additionally, there is an opportunity to add some Disney Magic to the the streaming service’s experience. By creating a chatbot, Disney+ users can get their desired content faster, address common customer service issues in fun way, and retain nostalgia.

Phone mockup with disney+ chatbot open on the screen
Gif of opening the disney+ app and accessing the chatbot

CUSTOMER SERVICE

  • Assistance with changing password, billing questions, reporting glitches.

Gif of chatbot game

MOVIE RECOMMENDATION

  • Decrease search time for selecting something to watch through quiz based on current preference and mood.

Gif of customer asking to talk to a rep

MY TEAMMATES

Dani Loleng (XD) & Dan Ivey (XD)

IN-APP EXPERIENCE

  • Chatbot lives within Disney+ App.

  • Character of chatbot corresponds to character user chose for profile avatar.

  • Character’s persona is in line with character’s persona in film.

  • Ability to switch chatbot persona to other characters from family’s profile.

  • Main Features: Customer Service, Quote Game and Movie Recommendations.

Gif of chatbot customer service experience flow

QUOTE GAME

  • Fun way to engage Disney+ users and search for movies.

Gif of chatbot giving customer a movie recommendation

TALK TO REPRESENTATIVE

  • Ability to talk to live representative to ensure all consumer needs can be met.

Our conversation flows and thought process.

Side Projects