Disney+ Chatbot
Bringing characters to the real world, while also providing utility with conversational design.
To leverage hype from its launch, Disney+ can pull from a large range of characters and activate different audiences through way of a chatbot. Additionally, there is an opportunity to add some Disney Magic to the the streaming service’s experience. By creating a chatbot, Disney+ users can get their desired content faster, address common customer service issues in fun way, and retain nostalgia.
CUSTOMER SERVICE
Assistance with changing password, billing questions, reporting glitches.
MOVIE RECOMMENDATION
Decrease search time for selecting something to watch through quiz based on current preference and mood.
MY TEAMMATES
Dani Loleng (XD) & Dan Ivey (XD)
IN-APP EXPERIENCE
Chatbot lives within Disney+ App.
Character of chatbot corresponds to character user chose for profile avatar.
Character’s persona is in line with character’s persona in film.
Ability to switch chatbot persona to other characters from family’s profile.
Main Features: Customer Service, Quote Game and Movie Recommendations.
QUOTE GAME
Fun way to engage Disney+ users and search for movies.
TALK TO REPRESENTATIVE
Ability to talk to live representative to ensure all consumer needs can be met.
Side Projects